social media

Social Media Platforms Help Drive Traffic and Generate Publicity

There are plenty of benefits to online social networking for small business owners and large companies. Studies show that close to 90 percent of businesses enjoy more exposure and more than 60 percent see an increase in lead generation when using social media platforms such as Twitter, Facebook, and others.

social mediaAbout 2/3 of businesses use social media campaigns and other techniques to gather marketplace intelligence. And more than 60 percent of small businesses that advertise their services through such channels report lower marketing expenses. Obviously, this is an opportunity that is worth exploring. Marketers build new partnerships that increase their online visibility. And those who invest more time and efforts benefit more and build more partnerships. Those who use social media for at least 2 years report that their search engine rankings have improved. Companies that offer services to other businesses benefit more than those offering products and services to customers. Gaining marketing insight is another advantage. Businesses are familiar with how platforms work and what their audience is. This allows marketers to target their audience by location, age, gender, hobbies, occupation, education, and other factors.

Businesses that use Twitter, Facebook, and other platforms have better chances of attracting loyal fans and followers. In fact, studies show that the former are 13 percent more likely to attract followers than the latter. And ? of those who market their services online report that having a loyal fan base is beneficial. One reason is that businesses can interact and communicate with potential customers and offer added perks such as prizes, discounts, and more. Polls and contests are just two of the ways for a business to attract repeat visitors. Those who invest time in social media marketing benefit more when using good tools to track sales.

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